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UK fashion brand HYPE. have introduced VeeLoop as a safe new solution for young customers to shop online at, even if they don’t have a payment card.
"Feelin’ some fresh new threads? Need a new gym bag? Add your garms to your basket and send to someone special. All you need to do is select ‘Pay with VeeLoop’ at the checkout."
The 12-16 year-old market being core for HYPE., VeeLoop’s checkout stood out in the marketplace. VeeLoop provide the power to simply create shopping baskets, and then send it to a parent/guardian to checkout at their leisure. This protects the data of under-18's when they shop online and keeps parents in the virtual loop.
“We want people to express themselves through our clothing, and there should be no limits to that. Our customers will love this feature.” – Liam Green, Co-founder and Creative Director, HYPE.
“VeeLoop is all about giving independence so teens can shop online but stay safe at the same time” – Randa Bennett, Founder of VeeLoop.

About HYPE.

"Reality creates dreams, and dreams become reality." 
Who would have thought, the words ‘Get Your Own Lighter’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of social platforms, HYPE. made their mark in the fashion world, with global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
Currently, HYPE. have two offices, one in the heart of Shoreditch, London, and the headquarters residing in a-then-abandoned warehouse.
The magic just keeps on happening, and HYPE. can now be found in over 175 UK stockists and 27 territories worldwide.  

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